Brett Van Bortel

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Skipping The 'Fashion Show'

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You should cement relationships with business owners before they sell and consider a parade of advisors.

Private Equity Wins Interest From The Affluent

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For most wealthy clients, funds are the most appropriate vehicles.

What The Wealthy Want

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They want advisors to deliver solutions, not services.

The Appeal Of The Successful Business Owner

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She is the high-quality client who can lead to the success of a professional’s practice.

High-Touch, High-Profit Relationship Management

by Russ Alan Prince & Brett Van Bortel

It will pay off with satisfied clients, higher AUM and more referrals.

Using HNW Psychographics

by Russ Alan Prince & Brett Van Bortel

Asking clients four questions and analyzing their answers will help you succeed.

Personality Matters

by Russ Alan Prince and Brett Van Bortel

Customize your message about market volatility to wealthy clients.

The Affluent Advantage

by Russ Alan Prince

Advisors need affluent clients to generate enough revenue for meaningful personal wealth.

Affluent Psychology 101

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Affluent personalities vary dramatically. You need to tailor the way you communicate with them.

How To Prompt Referrals

by Russ Alan Prince and Brett Van Bortel

Advisors should provide indirect incentives to professionals from whom they’d like referrals.

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