Since 2019, it’s been possible to give “YouTube” as your company’s purpose when registering it in Andorra, said local tax lawyer Pau Auge. He said the microstate is even drawing influencers from France and the Netherlands. He has YouTubers as clients and said the numbers are growing.
The indignation in Spain is having little obvious impact on their popularity. Viewer engagement for ElRubius, The Grefg and aLexBY11 has continued to grow since they spoke about moving to Andorra, according to social media marketing platform Socialbakers.
The media backlash has still been a shock for influencers who have millions of followers yet rarely find themselves in the national spotlight.
Maria Martinez, who saw a surge in demand for her YouTube fitness videos during lockdown, last month posted a lengthy video on Instagram justifying her move to Andorra with her husband. It failed to win over newspaper El Espanol, which published a take-down of her arguments.
The story was headlined “Her Implausible Excuses.”
-With assistance from Henrique Almeida.
This article was provided by Bloomberg News.