Halbert Hargrove Global Advisors, a fiduciary investment management and wealth advisory firm with $2.5 billion in client assets under management, on Monday announced the rebranding of its tagline and logo to highlight the company’s ongoing mission to positively impact the financial well-being of its clients, according to a news release.

The Long Beach, Calif.-based firm’s new logo and tagline, “Fearless Pursuit of Well-Lived Todays & Tomorrows,” highlight the firm’s efforts to strike a balance between living for today and planning for tomorrow when giving financial advice, the release said.

"The new HH logo and tagline represent Halbert Hargrove’s dedication to our clients while honoring the company’s history and core values,” said JC Abusaid, Halbert's president and chief operating officer.

In January, the firm beefed up its staff by hiring two wealth advisors and two client service managers in its Long Beach office, along with a regional director in its Houston’s office. At the time, the firm said, the hires were strategic and help lay the groundwork for future growth.

Halbert recently launched its Socially Responsible Investing solution, and was recognized for its incentive equity plan, sabbaticals, unlimited vacation time and graduate degree reimbursement program.