How do you feel consumers (or if more relevant for your firm – businesses) are adapting to the facet of fintech that your company operates within?

Businesses in the independent wealth management space are starting to wake up to the need for strong, unified cybersecurity tools and processes that meet regulatory standards without alienating users. Mind you the industry as a whole is not being as proactive as it should be.

That’s due to viewing cybersecurity as a cost center instead of a value-add. Younger clients and advisors will change that. They know that in the digital age, it’s a real joy to have data protection you can trust and let operate largely on its own.


As Co-Founder and CEO of Entreda, Sid Yenamandra oversees all aspects of software production, user experience and education, client onboarding, staffing and vendor management, regulatory compliance, and thought leadership. Mr. Yenamandra is a recognized industry expert on cybersecurity strategy, issues management and risk assessment who is exceptionally well versed in the independent advisory landscape.

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