For example, if you wish you were quoted or profiled in an article, reach out to the author and tell them you loved the article and mention you shared it online via all your social network channels. If you get a response, take the conversation off-line and let them know your expertise and experiences so they will think of you next time they need a source.
Hopefully these four simple steps will make you more successful getting PR through social media.
Mike Byrnes is a national speaker and owner of Byrnes Consulting LLC. His firm provides consulting services to help advisors become even more successful. Need help with business planning, marketing strategy, business development, client service and management effectiveness? Read more at ByrnesConsulting.com and follow @ByrnesConsultin.