You want your clients to know that your content is timely, so your research must be as recent as your customers’ concerns. That’s also good for your prospects, because timely research demonstrates your expertise and awareness to them and improves the chances they contact you.
4. Use Imagery To Support Your Copy
You can get your points across with good copy, but it’s not the only way to share messages. Images can be used to share data, describe concepts and break apart your text, effectively improving your engagement with clients.
In fact, research shows that content with images receives up to 40% more shares than imageless counterparts.
Since humans can interpret images faster than they can a large wall of text, pictures are able to instantly communicate messages the text can’t. That means readers can more easily skim the articles, which have become more engaging to them.
Besides offering graphs and data, images can add levity to messages, especially in emails and social posts. And visuals help strengthen your brand.
5. Prioritize Active Voice
When you use active voice, it makes your writing more engaging and clearer, which are essential qualities in client communication and marketing as a whole.
Compare these two sentences, for example:
• Your marketing will be handled by us.
• We’ll handle your marketing.
Both say the same thing, but the second sentence is easier to read. It’s more direct; in fact, it’s shorter. And it’s written in the active voice.
That doesn’t mean a passive voice can’t work its way into your writing. Just aim for an active voice as often as possible.
Next time you’re writing an email, a blog or a social post, consider these five golden rules to write faster without compromising the quality of your communications.
Susan Theder is the chief marketing and experience officer at FMG Suite.