The messaging advisors display on social media profiles, website, etc., tells a story. In a world full of quick scrolling and short attention spans, unique messaging is essential for grabbing your audience’s attention. Allow your viewer to feel something and you’ve passed the first hurdle.
Online connection is emotional so forget financial jargon that only those in the industry understand. Create messaging that shows you’re a real, non-intimidating person. Powerful, relatable messaging gives the viewer the opportunity to feel some kind of emotion, and these emotions drive them to take action.
The second hurdle in messaging has to do with your funnel. Funnels are all about messaging and funnels should focus on your client’s pain points—not on you. Clients come to you either because of some present issue or worry about a future problem. This is why niche marketing works so well. When you generalize, you fail to grab anyone’s attention because you aren’t able to connect with the real problem that your prospect is facing. When you have a niche, you speak to the pain surrounding a specific segment of the market, and you do it so clearly that the prospect just about thinks you’re in their head. Your message resonates with them, and this makes them want to know more.
Drive Traffic 24/7
You can have the best messaging in the world, but if you don’t drive traffic to it, no one is seeing it. It’s incredibly easy in today’s digital world to get in front of your ideal client 24/7 through online advertising and other organic methods. In fact, attracting the perfect client has never been easier.
One thing about both online and offline prospecting that will never change is this: it’s a numbers game. You must get in front of enough of the right type of people. The benefit of marketing online is you can pinpoint your ideal client quickly and automate the process, freeing up your valuable time.
Think of it like this: you host an event, spend $5,000+ trying to fill the room, praying it doesn’t snow and people show up. Imagine if you filled the room all day long and got your valuable presentation in front of your ideal client 24/7 while you are doing other beneficial things to grow your business?
That is the power of driving targeted traffic to a funnel 24/7. You have more opportunities to help people who need you the most. And, instead of you chasing clients, your ideal clients will be chasing you.
Capture Your Prospects’ Information
Traffic is useless if you don’t have a way to capture your prospects’ information. There has to be something of value in order for the exchange to happen. Create something unique they can get only from you (webinar, guide, etc.) and give them a reason to share their email address.