It is rare that advisors got in this industry to be marketers. If marketing is not a passion, get advice from an expert on how to build out a winning strategy. If the right person is evolved, it can eliminate years of guesswork
For some firms, they have deep enough pockets to hire a marketing coordinator. Even in those situations, the person is often too junior and might not understand our industry.
The danger with social media is a lot of time can be wasted, so it is better to get assistance developing a winning strategy.
Questions to ask: What does online success look like? Is the current social media strategy failing? How can it be improved? What type of help is needed? Is an internal or external resource right choice? Or are both needed?
Mike Byrnes is a national speaker and owner of Byrnes Consulting LLC.