3. Drip Campaigns
Another interesting tool is drip marketing. This involves sending a series of emails with valuable information over time. Most advisors already do this with clients. But the real opportunity for using these emails is with prospects.
When you’re creating drip campaigns, remember that these are not sales queries but information drops, which makes them an excellent way to highlight your expertise. To start drip campaigns, follow these steps:
1. First, collect client information using your site, ebooks, newsletters and other lead-generation tools.
2. Email your clients consistently with valuable, educational and timely content.
It’s as simple as that. Keep things consistent and informative while also personalizing your communication as you progress.
4. Webinars And Virtual Workshops
Webinars and workshops are the most underutilized but effective tools on this list. They give financial advisors a great opportunity to show off their expertise and network. But the most significant benefit of these events is the opportunities that follow.
Webinars also give you a source of video content you can repackage. After you’ve hosted a webinar, you can edit parts of it, cut it up into separate videos and use them for social media posts. Or you can make them part of your blog—and attract search engine results—for a double KO.
You can also up your game with your webinars and workshops by inviting guest speakers or co-hosting events. That will increase the number of attendees, add new perspectives, and make the event more interactive and engaging.
5. Videos
The marketing landscape is constantly changing, and there’s a greater demand for video marketing. Video can be intimidating, but look at these stats:
• YouTube (one of the top video platforms) has more than 2.6 billion active users (according to the firm Global Media Insight).
• Sixty-two percent of internet users in the United States access YouTube daily (again, according to Global Media Insight).
• YouTube is the preferred spot for podcasts, even beating out Spotify (according to marketing research company Voices).
It’s not necessary that you have high production standards. You can use your video to discuss timely topics, financial updates, and anything critical to your clients. Whether you’re using a camera or a phone, if you create something you’re proud of, you can’t fail.
As you continue your marketing journey, remember that the most important thing is to keep yourself at the top of people’s minds. No one tactic will accomplish this. But you’ll get a better return on your investment if you choose a strategy and if you are consistent in using it.
Susan Theder is the chief marketing and experience officer at FMG Suite.