To fix the client-to-prospect ratio, start with the clients’ interests first. What will they get so excited about that they will passionately invite their network to attend?
Whatever the ideas, track the expense, which should include both time and dollars. Compare that to the new business. The good thing about measuring events is that usually within three months to a year it is clear if prospects have been converted to become a client. This makes it easy to calculate event marketing’s ROI.
3. Enhance Email Marketing
One of the main ways that advisors communicate with clients and prospects is through email, however email is going to become less and less effective as it becomes increasingly more difficult to get people to read emails, with more and more emails coming at us from more and more sources every day.
To make improvements, get scientific. Use a tool like Constant Contact that gives marketers important analytics. Know how many of your readers open emails via mobile devices. (If you do not have a mobile-friendly template, it is time to do so.)
Conduct A-B testing. By comparing different subject heads, topics, pictures, videos and more, it becomes clearer what drives the best results with different audiences. Smart marketers have higher open rates, better click-through rates and ultimately better conversions.
One email tactic that is blowing away traditional emails is personal video emails. They have a wow factor, as many individuals have not received them. This leads to better open rates, click-through rates and better business results. Learn more at BombBomb.com/ByrnesConsulting.
4. Upgrade The Website
The website is the hub to a great online strategy that includes emails and social media. It is likely time to invest in an overhaul.
The clear majority of Americans are now accessing the Internet through handheld devices. If your site is not mobile-friendly, it has to be updated.