For the first few hours, particularly while I was noodling around with it to set up Spotify over the car’s speakers, I found it could be just as diverting as anything on my dashboard. After a while, it became a part of the landscape, like any other road sign or traffic signal. It was only when I returned to my own car, with my cup-holder GPS method, that I realized the extent to which my eyes were taken from the road by that arrangement.

But I left it thinking that this is the way we’ll all be driving in the future. Like the transition to electric—or autonomous—vehicles, HUDs seem to be a logical, inevitable next step. Car manufacturers seem to think so too: Groupe Renault just announced that it’s making the Navdy an option with its cars throughout Europe in 2018.

This article was provided by Bloomberg News.

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