A New Era

July 1, 2010 • Page 3 of 3

Getting Started
Using Twitter is the easiest way for an advisor to get started. As mentioned in my column in May 2009, Twitter is free and it takes about five minutes to create an account. Tweeting about your blog posts, client events and links to articles your target clients will find valuable is easy.

Editor-at-large Andrew Gluck, a veteran financial writer, owns Advisor Products Inc., a marketing technology company serving 1,800 advisory firms.

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1 Comment

Comments

stephsamm 13 years ago

Wow, this is a lot of information in one article. I would argue that social media and blogging for financial advisors should not only be well thought out and strategic, but advisors should learn an effective system for managing all of the pieces of the "social media portfolio". Breaking this article into 10 or 12 would probably be more helpful. Also, this is a technical point but as a provider of blogging solutions it bothers me; you don't "write a blog". That is not the correct terminology. You write "articles" and "post" them to a blog. The blog is the self-publishing tool that showcases that content. Finally, I don't believe that Twitter is the right place to start if you want to connect with potential clients, simply because the masses are not there yet. You will find yourself spending significant unproductive time. For financial advisors, Facebook and LinkedIn are much more robust networks and will be a better use of your time in getting started with building your connection base around your target markets. Stephanie Sammons [url]http://www.wiredadvisor.com[/url]

A New Era

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