Trade Desk is well positioned to benefit from the shift of advertising budgets to the digital realm from traditional television, Shyam Patil, an analyst at Susquehanna Financial Group LLP, said this month.
Green sees more good fortune ahead, especially with global ad spending forecast to surpass $1 trillion in the next decade, he said at the marketing summit.
“When you’re looking at a trillion-dollar industry,” he said, “there’s so much opportunity for people to make money.”
This article was provided by Bloomberg News.