Adam Broder will join QMA as head of global distribution, a new position that combines oversight of all client-facing activity, the firm announced on Monday.

In his new role, Broder will lead a team to extend QMA’s new global capabilities in client and business development. QMA is a $130 billion quantitative equities and asset allocation under PGIM Inc., the global investment management business of Prudential Financial Inc. PGIM manages more than $1 trillion globally.

Broder has 20 years of asset management experience, including serving with Goldman Sachs & Co. and Och-Ziff Capital Management. At Och-Ziff, Broder was responsible for expanding the global sales and marketing business and helping to build a long-term growth strategy for the firm. During a 15-year career at Goldman Sachs, he held several positions in Hong Kong and Mumbai, culminating in the role of managing director and chief operating officer of Europe, the Middle East and Africa at Goldman Sachs Asset Management based in London.

Most recently he has advised start-up, high-growth asset management firms through a consulting company that he founded.