I like to say the two things that are most important to someone in life are their health and their family—third is their money. While some younger people may utilize robo advisors or DIY investing, I have found that when tough decisions need to be made, there is no substitute for having a seasoned professional on your side. The world has gone digital, but human-to-human interactions cannot be completely replaced with a computer program.
That’s why the key to our industry remains relationships. Building and maintaining bonds with your clients, no matter their age, will ensure that you have long-time clients—the ones you will guide throughout the landmark moments of their lives. This will remain vital for every generation of clients.
We’ve heard it over and over: The world is changing, and we are in unprecedented times. Yet, a lot of things in the world remain the same. No matter the age of a client, an advisor must maintain relationships, provide sound advice and guide them toward their financial goals. That much will never change.
Bryan Byrd is an Advisory Representative offering investments and advisory services through Lincoln Financial Securities Corporation, Member SIPC. Insurance offered through Lincoln affiliates and other companies. BCR Financial Services, LLC is not an affiliate of Lincoln Financial Securities (LFS). LFS and its representatives do not provide legal or tax advice. Individuals should consult their legal or tax advisor regarding any legal or tax information as it relates to your personal circumstances.