The advanced search in LinkedIn also allows you to find individuals and then see if you have any connections in common.

Gregory ended his presentation saying LinkedIn is "an enormous opportunity."

 

He suggested it is needed to be a "trusted advisor in this business."  It explains why the name of his presentation stated, "Get linked in not left out."

Note from the editor:  Visit the "social media" section of FA-Mag.com to read other articles Mike Byrnes has written for Financial Advisor on the topic of social media.  If you are just starting out, there is also a good "How to" video to help develop simple strategies for using Twitter, Facebook and LinkedIn.

Mike Byrnes founded Byrnes Consulting to provide consulting services to help advisors become even more successful.  His expertise is in business planning, marketing strategy, business development, client service and management effectiveness, along with several other areas.  Read more at www.byrnesconsulting.com.

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