As the coronavirus caused shutdowns and mass layoffs, investors have rushed online to look for advice and information.
In fact, investor demand for advisor communication grew by 47 percent from February to March, according to AdvisorStream’s accounting of activity on its automated advisor marketing platform.
“Investors want facts, not fear,” said AdvisorStream CEO Kevin Mulhern in released comments. “The volume of electronic communication between advisors and investors during March is unprecedented across the AdvisorStream platform in the U.S., U.K. and Canada.”
AdvisorStream also reported delivering nearly 4 million investor communication campaigns in March, up by more than 500,000 from February.
This outreach led to a nearly 40% month-over-month increase in prospect leads captured for advisors via the firm’s platform in March.
That consumer demand led to more than 22 million different articles, commentaries, videos and infographics being delivered in March as the economic and financial impacts of Covid-19 became more keenly felt in the west.