Advisors continue to look for options as National Planning Holdings’ representatives and offices prepare to transition to LPL.
On Monday, Securities America announced that Elite Financial Network, a California-based hybrid office of supervisory jurisdiction with 35 advisors and $744 million in advisory and brokerage assets, is moving to its platform from NPH.
“The two factors that determined the firm we wanted to affiliate with came down to superior, easy-to-use technology and a culture that made all of us feel at home,” said Elite Financial Network President Dan Cairo in released comments. “We spoke with multiple firms in our search process. Securities America immediately stood out as the best possible choice by far for us, our advisors and their clients."
Elite Financial Network has offices in Ventura, Riverside, San Bernardino, Orange, San Diego and Los Angeles counties in California. The OSJ was formerly part of the National Planning Corp., the largest firm within the NPH network, and would have transferred automatically onto LPL’s platform later this month as part of LPL’s purchase of NPH’s brokerage businesses.
Securities America, part of the Ladenburg Thalmann network of firms, now supports approximately 2,200 advisors managing $70 billion in client assets.