American International Group, Inc. has appointed Betsy Palmer as senior vice president and chief marketing strategy, communications and industry leadership officer, Life & Retirement, according to a news release.
Palmer will be responsible for all marketing, communications, stakeholder management, sponsorship and brand positioning activities and industry thought leadership across Life & Retirement. She will also serve as the primary external spokesperson for the Life & Retirement organization. She will be based in New York and will report to Kevin Hogan, chief executive officer, Life & Retirement.
Palmer joins AIG from TIAA, where she had been senior vice president and chief communications officer since 2010. In this role she served as the chief spokesperson for TIAA, leading communications, digital reputation and social media strategy, influencer relations and thought leadership. She played a leading role in TIAA’s 2016 rebranding by developing an integrated public relations, advertising and social media program. Her previous experience also includes senior marketing and communications roles with EY, BearingPoint and AT&T.