That’s not to mention Alfa Romeo’s extensive racing history, including Formula 1 championships in the early 1950s, victories at the 24 Hours of Le Mans in the 1930s, and multiple wins at the prestigious vintage rally, Mille Miglia. The modern 8C takes its name from the Alfa Romeo 8C Competizione, a sports car produced from 2007 to 2010 in honor of the eight-cylinder (cilindro in Italian) engine (8C) and Alfa Romeo’s racing pedigree (competizione, Italian for competition).

A representative from the brand declines to give more specifics about the future 8C, except to say that by 2022, sports cars and supercars will make up 5 percent of Alfa’s global sales. In a statement, Kuniskis reiterated how crucial it will be for the brand to produce something more exciting than just another SUV.  

“We know our future depends on staying true to our sports car roots,” said Kuniskis. “We have learned that when we stay true to Alfa DNA, we can stand out in any segment.”

This article was provided by Bloomberg News.

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