Our recommendations in content strategy are then to be genuine and offer something that will educate your target audience. The most effective content marketing offers value to the reader and accrues that value back to the author.
The other important thing to consider is that every communication is a form of content marketing. Treat every email and distribution as an opportunity to educate your potential client on the expertise you offer.
The Institute for Innovation Development is an educational and business development catalyst for growth-oriented financial advisors and financial services firms determined to lead their businesses in an operating environment of accelerating business and cultural change. We position our members with the necessary ongoing innovation resources and best practices to drive and facilitate their next-generation growth, differentiation and unique community engagement strategies. The institute was launched with the support and foresight of our founding sponsors - Pershing, Voya Financial, Ultimus Fund Solutions, Fidelity, and Charter Financial Publishing (publisher of Financial Advisor and Private Wealth magazines). For more information click here.