“We’re excited to see Verisart develop and meet artist and gallery requirements for trusted digital certification,” Shepard and Amanda Fairey, his wife and business partner, said in a statement. “As artists move away from paper-based certificates of authenticity to digital ones, Verisart continues to add to and improve its service.”
Fairey’s art is widely copied and can be seen at protests and other political events, so verification can be key.
Blockchain certification on its own may increasingly turn into a generic service, potentially being explored by big players such as Facebook and Microsoft. But Verisart’s ability to allow artists to customize their own certificates and image hashes will give it a competitive edge, Norton argues.
“Our view is that there won’t be just one registry out there for all the art and collectibles," Norton said. “But we do see the basis to build a decentralized title registry on the back of image hashes and cryptographic proofs.”
This article was provided by Bloomberg News.