You know now what it takes to become someone who can attract what seems like a disproportionate share. There are people out there attracting that share right now. They almost seem to become happy with discomfort and doing what's difficult. What's their secret? They know that the distinction between those who produce significant results and those who don't is simple: It's supposed to be hard. It's supposed to be inconvenient, uncomfortable and expensive, or else everyone would be doing it. Are you willing to do something different, something others aren't willing to do, to get where you really want to be and deserve to be?

© 2003 by Bill Bachrach, Bachrach & Associates Inc. All rights reserved Bill Bachrach is the author of four industry-specific books, including his newest book, It's All About Them; How Trusted Advisors Listen for Success. For more information about his services or to order his books, call (800) 347-3707 or visit the Web site,

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