Total commitment to the initiative
Utilize all the requisite skills
Respectful dialogue with all involved
Enjoy the ride and measure your success
Now let's explore each letter on the culture chain from the top down.
C: Challenge yourself and your team to greatness. Is your vision so compelling that others get pumped just listening to you? What are you trying to become? How do you want to be known?
Stretch yourself with your thinking. Begin with the end in mind. Are you shooting the extra 100 foul shots a day, working on your short game to improve your golf scores, working out and sweating a little more to get into better shape? The same principles apply here. Creating a culture of value is living and working hard every day. By creating consistent, memorable experiences, clients will tell others how great you are. The key is to challenge everyone involved. You may surprise yourself in the process.
U: Understand the value gaps and act. The important questions to ask are:
Where are you now?
Where do you want to go?