“I have had single women come in here who have no idea what they are invested in or what they are paying in fees, and they have never had a risk tolerance assessment done. Some have never talked to their advisor in person,” Powell says.

Women want frequent communication, says Powell. “Trust trumps everything for women,” she says. Powell gets the message out about SheCapital through digital media, including blogs. A recent blog was “10 Retirement Tips For Ladies With An Attitude.” It started: “Stop telling yourself you can’t do this, because you can,” and went on from there to tell single women how to plan their finances.


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