Kyle Selberg
Senior Vice President, Business Development
Cambridge Investment Research, Inc.

The Value(s) In Choosing Cambridge
Choosing the right broker-dealer for you and your business can be one of the most difficult decisions you face as a financial professional.

At Cambridge, we believe in private ownership, true independence, and the Cambridge culture—we appeal to advisors who hold those similar values. We understand that these principles guide who we are and are at the forefront of our mutual success.

The Cambridge Culture
Our purpose is to make a difference in the lives of our advisors, their clients, and our associates. Culture counts—that is why our four core values reflect our purpose, define our culture, and direct our actions.

•  Integrity: honesty, fairness, and ethics are the foundation of our culture

•  Commitment: making a difference to our community through quality, excellence, and service

•  Flexibility: offering solutions based on being open-minded, resourceful, and committed to mutual win-win

•  Kindness: in all things, consideration and compassion with a human touch guide our decisions

The Cambridge Commitment
Remaining independent and privately owned has always been part of our plan. We believe preserving our commitment to you must start with the stability of management and ownership within Cambridge. We’ve spent over 20 years establishing a flexible business model, a committed senior leadership team, a legal structure, and a formal succession plan; all in order to stay focused on you and remain true to our core values. What does this mean for our advisors?

Stability through a leadership team that is committed to culture and values, financial strength through profitable growth, and service excellence.

The Cambridge Difference
You control the journey. We believe true independence gives you the freedom to run your business, your way. We offer the flexible support you need to achieve your goals, so you can help your clients achieve and exceed theirs.

We invite you to experience the Cambridge difference.

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Bill Van Law
President, Private Client Group
Raymond James Investment Advisors Division

What Sets This Affiliation Model Apart In The Industry?
The RIA channel is experiencing significant, rapid growth because advisors are seeking more freedom and control. While many firms are seeing them through aggregators, we’re getting them directly. Advisors want to focus on their business and clients, and desire a certain level of autonomy. Advisors also want the economic flexibility to control costs and support, hire staff, recruit other advisors, etc. However, successful, experienced advisors also demand a broad and deep platform that offers the same or better support as wirehouse models.

What Sets Your Firm Apart From The Field?
We know that top advisors need the right tools to build a strong practice and the independence to make their own decisions. At Raymond James, we provide those freedoms. Just like with our other affiliation models, we believe the advisors know how best to serve their clients. The differentiator from other firms is that our culture puts the advisor as our client, and our clients will always come first—across all platforms. It is that culture that currently has us on track to have our best year yet in the RIA space. Raymond James allows advisors to select how they want to execute their business. When you add our capabilities with the opportunity for freedom and control of your business, you have a firm that’s willing to truly partner with its advisors.

Raymond James provides a full service platform to RIAs. By offering a broad range of services, the firm gives advisors the solutions necessary to build and sustain long-term client relationships, while growing their practices. We offer the tools, research and resources advisors need to serve their clients fully and freely. We’re here to complement their expertise and support their practice with resources such as highly regarded research, integrated technology and personalized attention and service.

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Scott Curtis
President, Private Client Group
Raymond James Financial Services

What Are You Hearing From Prospective Advisors Considering A Move?
For financial advisors employed by their current firms and not already independent, the primary motivations are usually a desire for greater control and freedom—control to manage their business as they choose and the freedom to work with clients they prefer, regardless of size. Financial advisors want to affiliate with a firm they can be proud of and that provides them with the flexibility and resources to successfully manage their own business. Unlike Raymond James, other firms typically don’t consider or treat advisors as their clients. The advisors are seeking a higher level of care, partnership and freedom that they’re not experiencing from their current firm.

What Sets Your Firm Apart From Others?
We offer advisors the rewards and satisfaction of independent business ownership supported by the depth and breadth of resources of a full-service, self-clearing NYSE member firm, combined with the “financial advisors are our clients” culture of Raymond James. Our associates at all levels of the organization understand the primary focus is supporting the growth and success of our advisors assisting their clients with their financial objectives and needs.

How Does Raymond James Appeal To High-Quality Advisors?
The same way we appeal to all advisors—by treating them as our clients. With this mindset, advisors receive a noticeably different level of service versus what they’ve grown accustomed to receiving at other firms. Stated simply, when an advisor or one of their team members calls for service, a friendly, helpful voice will answer the phone. We’re responsive to inquiries and regularly and proactively engage advisors and their team members for feedback and input to enhance the firm’s capabilities and resources.

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