“#UnlimitedMoves with Justin Bieber” from T-Mobile – This ad showed endzone celebrations from Rob Gronkowski, Terrell Owens and Justin Bieber. Bieber talked about unlimited moves, which was loosely related to “unlimited data,” and encouraged people to post their moves online.
It was somewhat related to football, showed football stars (one of them being Gronk with his shirt off) and encouraged online sharing. This can potentially expand awareness through creating other viral dance videos. That is why it is this year’s winner!
Final thoughts
As he accepted the trophy, Robert Kraft, the New England Patriots’ owner, said of the win, “a lot has transpired over the last two years,” referring to Commissioner Roger Goodell’s deflategate prosecution against his quarterback and team. He went on to say, “And I don’t think that needs any explanation. But I want to say to our fans, to our brilliant coaching staff, our amazing players who were so spectacular: this is unequivocally the sweetest.”
Some say that Tom Brady and the New England Patriots were vindicated by this Super Bowl win, already described by many sports commentators as the best Super Bowl game ever played.
The ads that seemed to underwhelm viewers can to be vindicated too, if they receive a high level of post-Super-Bowl-Sunday sharing on social media, many views and increased attention for their brands. Because of their entertainment value, they all have the potential to be winning commercials.
Mike Byrnes is a national speaker and owner of Byrnes Consulting, LLC. His firm provides consulting services to help advisors become even more successful. Need help with business planning, marketing strategy, business development, client service and management effectiveness? Read more at ByrnesConsulting.com and follow @ByrnesConsultin.