He asked, “What will distinguish your company?  You need to think visually, emotionally and rationally.”

It is clear that the more successful marketers are going to be a whole lot more sophisticated and big data is going to be at the heart of more advanced marketing.

Mike Byrnes is a national speaker and owner of Byrnes Consulting, LLC. His firm provides consulting services to help advisors become even more successful. Need help with business planning, marketing strategy, business development, client service and management effectiveness? Read more at ByrnesConsulting.com and follow @ByrnesConsultin.

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