“There is a strong educational component,” Schoen said. “Our financial advisors have been working very hard to bring that education to the marketplace.”
The launch of the new portfolio, which is currently live, is being sold through the firm’s financial advisors. Cout said that the goal is to make it available on other platforms and said announcements about that will come in the coming weeks. She added that BlackRock will roll out more model portfolios and other investment options for women in the future, but did not go into detail.
“As we lead in the model portfolio space, we are expecting to leverage more personal investment options for women,” she said.