What has been the biggest success in your firm to date?
The launch of the DASH construct visualization was a major accomplishment to test the success of the academics in an executed platform. Not only did it work, the insights far exceed our wildest expectations for offering useful market insights. The next step is to partner to provide insights and market data to all financial services entities and institutions.
What has been the biggest failure in your firm and how did you adapt?
The coinsector.io site is undergoing a user experience upgrade to better communicate the functional value proposition of the visualizations and search opportunities offered there. It was originally implemented to test the academic theories of the DASH framework and designed for industry insiders who understand fundamental economic analysis, but many lay people have a difficult time understanding it. Our challenge is similar to trying to explain fire to one who has never seen fire. The message requires context and clear visualizations. We will be launching an update to the site with the new design very soon.
What blockchain leader do you admire the most and why?
I think it is important to distinguish between the value of the technology versus the value of use cases that create amazing propositions for the industry. Satoshi Nakamoto (the person, persons, or entity) comes to mind as the leading visionary who executed the vision. There are so many entrepreneurs both now known and unknown who are developing remarkable use cases for blockchain and DL technologies. I had the fortunate opportunity to read thousands of whitepapers. It is rather remarkable the number of innovative ideas now being executed in the Digital Economy. Some took several reads for me to wrap my mind around. It is an exciting time to be involved in this space, and I feel fortunate to be a part of the journey.
How do you feel consumers (or if more relevant for your firm – businesses) are adapting to the facet of blockchain that your company operates within?
I believe the work I have done is a leap beyond the next step for consumer understanding. First is the task focused on communicating the insights from my research about the worldwide structure for the Digital Economy to regulators, institutions, and entities. My work offers a contextual root taxonomy that will define the future of how digital ledger technologies will be evaluated from a legal, regulatory, and a functional/utilitarian perspective. The first step is to take the discussion out beyond industry to educate regulators, governments, and financial institutions about the depth and breadth of the offerings now operating in the Digital Economy. Once these stakeholders are properly educated, embrace the concepts, and possibilities for use cases; they will be the catalysts for developing consumer products and services around the structure.
If you were to personally invest in just one blockchain firm (other than yours), which one would it be and why?
Unfortunately, I cannot and do not make investment recommendations. My work requires complete neutrality and objectivity. The objective insights my work offers now allows enterprise, institutional, and individual investors to research and do fundamental diligence about exchange traded Digital Assets. We look forward to expanding the scope to include projects not traded on third party exchanges. Stay Tuned!
Lori Jo Underhill B.S., J.D. is a Digital Economy Analyst, “Digital Economist”, Bachelor of Science in Business Administration from Arizona State University in Tempe, Arizona, and Juris Doctor from Southwestern Law School in Los Angeles, California. She currently works as an Executive Consultant with over 30 years’ experience in hardware and software technology and media. https://www.