Firms or reps will not be liable for violating the DNC rule if they can demonstrate the violation is the result of an error and that as part of the member's routine business practice it meets all of the other standards a firm must have in place, including written procedures, training and compliance and a process to prevent placing outbound calls to phone numbers on the FTC’s and firm-specific do-not-call lists, Finra said.

The firm also violated a Finra rule that requires member firms to observe high standards of commercial honor and just and equitable principles of trade, Finra said.

Dawson James has been a Finra member since August 2004. In addition to its main headquarters in Boca Raton, the firm has branches in Maryand, New Jersey and New York.

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