Volkswagen Chief Executive Officer Herbert Diess is pushing the company’s high-end brands to generate better returns and mapped out a plan last year to pool Bugatti in a so-called super-premium group that includes Bentley and Lamborghini. Porsche would lead the division.
“If you look at that combination of brands, I think it would be unique in the auto industry,” Winkelmann said.
This article was provided by Bloomberg News.