• Build the value of your business asset.
• Satisfy the growing needs of your clients.
• Attract the industry’s best talent.
• Retain your most valuable players.
• Defend the business against marketing disruption.
• Attract potential successors.
• Attract collaborations.
• Ability to implement premium pricing.
Preparing For The future
To avoid growing pains, Oligino encouraged the audience to know what business they are in, while also striving for a higher purpose.