To be sure, this isn’t the first formal association between the pot industry and a celebrity, or even the UFC. Aurora Cannabis Inc. last month announced an exclusive partnership with the mixed-martial arts organization to conduct research into the relationship between hemp-derived CBD products and athlete health.
Other cannabis-celebrity partnerships include golfer Bubba Watson, who has a multi-year endorsement deal with cbdMD Inc., and Gene Simmons of the rock band Kiss, who’s the “chief evangelist officer” for Invictus MD Strategies Corp. Meanwhile, Martha Stewart has an advisory role at Canopy Growth Corp. to help develop a line of CBD products for humans and animals.
This article was provided by Bloomberg News.