Most of the time, if your clients’ portfolios are allocated for the long term, your conversation is a lot different than if you’re purely tactical. We believe in avoiding the drama of the markets’ daily churn. This gives you the ability to reassure your clients that, over time, with careful planning, they are likely to achieve their goals. They can remain on track to take that trip or fund the trust for their grandchildren.
So enjoy the election drama—or ignore it—but don’t feel like you’re going to have to move clients to cash or gold come November 9. At least, not for investment purposes.
Nicole Newlin is president of Efficient Advisors, a Philadelphia-based turnkey asset management firm that works with financial advisors to bring smart, low-cost investing to their clients. Efficient Advisors is committed to bringing proven practices and fresh thinking to the professional management of your clients' wealth.