Cetera Financial Group today announced that a former LPL Financial duo with $327 million in assets has joined Summit Financial Network, a region of Cetera Advisor Networks in Baton Rouge, La.
Michael Breard and Ray Hays, who operate Hays Breard Financial Group LLC., provide comprehensive wealth management service with a focus on” helping families retire and stay retired,” the company said in a news release said, noting that the firm is known to residents for its annual 1,500-pound crawfish broil client appreciation event.
Beard, according to BrokerCheck, began his career in 2002 with Waddell and Reed, spending a few months before moving to IDS and Ameriprise Financial Services in August 2002. He joined LPL in 2009. Hays started with IDS and Ameriprise in 2000 and joined LPL in 2009.
The advisors said their “clients are looking for a high level of service, technology and knowledge” and partnering with Cetera and Summit will provide that. “We look forward to teaming with the Cetera community and are pleased that we now have a partner that values the same sense of community,” they said in a joint statement. “Cetera is committed to our business success and key leaders have rolled up their sleeves and onboarded us, integrating Cetera’s advisor-centric technology and growth services into our practice. We are proud to call Cetera home and look forward to what is to come.”
El Segundo, Calif.-based Cetera is an independent broker-dealer network with five separate IBDs in its network. It oversaw $353 billion in assets under administration and $122 billion in assets under management, as of December 31, 2021.