Cetera Financial Group announced that Cramer Capital Management, a Kansas City-based team with $140 million in client assets has affiliated with Cetera Advisor Networks, according to a news release.
Led by founders Bruce and Dawn Cramer, the team was previously affiliated with Commonwealth Financial Network. The firm provides custom, client-based financial planning, focusing on both families and businesses, the release said.
This is the second time around with Cetera for the Cramers who were with the firm for six years, prior to joining Commonwealth in 2014, according to BrokerCheck.
Bruce Cramer, a 34-year industry veteran, has worked for several firms including Merrill Lynch Pierce Fenner & Smith Inc., Citigroup Global Markets and VSR Financial Services, Inc. He joined Cetera in 2008 and moved to Commonwealth in 2014.
Dawn Cramer started in the industry in 2007 and worked briefly for Cambridge Investment Research and VSR Financial Services Inc., before moving to Cetera and then Commonwealth.
“After careful contemplation and due diligence, we are proud to affiliate our business with Cetera Advisor Networks,” the Cramers said in a joint statement. “We look forward to a closer relationship with our broker-dealer, and to the sophisticated growth resources that will help our business reach new heights. The open access to senior management and personalized support Cetera will provide are among many benefits that make this affiliation a logical choice for our business, our team, and our clients.”
John Pierce, Cetera’s head of business development, said the firm continues to attract financial professionals seeking a deeper connection and better support. “Financial professionals are increasingly looking for guidance and expertise to empower meaningful and sustainable growth – both organic and inorganic. We welcome Bruce and Dawn to the Cetera family and are confident their business will thrive,” he said.