The firm is also rolling out a concierge service to assist clients with major financial decisions, such as buying a home or car after a divorce. “Often, that can be very intimidating if our clients haven’t done this on their own before,” said Wolff.

In some cases as part of the concierge service, Wolff or a team member may accompany clients when they make big-ticket purchases to give them support and provide another set of eyes or opinions to help them feel comfortable. “Having somebody by their side is very helpful,” Wolff added.

The funding for each award will come from the advisor’s individual broker-dealer, with the support of RCS Capital, Cetera Financial Group’s parent company, according to the release.

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