San Diego-based Cetera Financial Group announced today that it is making a minority investment in Scottsdale, Ariz.-based Wilde Wealth, an office of supervisory jurisdiction that already operates as part of the Cetera Advisors network.
"As a core pillar of our Wealth Hub model and offerings, we are constantly identifying opportunities to strategically partner with advisor practices to best support their business success through all stages," said Jeffrey Buchheister, chief financial officer at Cetera, in released comments. "Through this partnership, we look forward to even closer collaboration with Wilde Wealth in achieving shared goals and growing together to benefit the Wilde Wealth team, advisors and their clients."
Additional terms of the investment were not announced today.
Wilde Wealth boasts more than $2.8 billion in assets under administration, according to the announcement, and its advisors have affiliated with Cetera since 2007.
The OSJ is led by co-founder Trevor Wilde, who serves as managing principal and CEO. He is joined by more than 42 advisors working from nine locations across the Southwest U.S.
"I am thrilled about the transformative impact our enhanced partnership with Cetera will bring, propelling our growing platform to become the preferred destination for top-tier advisors and high-net-worth clients alike," said Wilde in released comments. "We look forward to serving clients and strategically growing our business together with Cetera for years to come."