Elsewhere, Principal Financial Group has noted continued success in its Hispanic Market Program, which provides financial wellness assistance to employers with large Hispanic workforces. By incorporating culture and language into its 401(k) education, Principal boosted participation and contribution rates in these plans.
Financial firms have also attempted to distance themselves from recent gender and diversity-related controversies.
Following a recent New York Times article that outlined multiple sexual harassment allegations against TV personality Bill O’Reilly that were settled for millions of dollars by Fox News, T. Rowe Price and Allstate announced that they will pull their advertisements from "The O’Reilly Factor," while TD Ameritrade has decided to avoid advertising on the program.