Rochelle Zeidman has been appointed to the newly created position of managing director, development, at the CFP Board Center for Financial Planning.

In the position, Zeidman will be in charge of increasing financial support for the center’s work, which is centered on increasing diversity, advancing workforce development and building an academic home for the financial planning profession.

Zeidman was previously at the American National Red Cross, where she increased support by forming and managing an executive Fortune 100 Corporate Council as well as developing a branded initiative, the Annual Disaster Giving Program.