Four new members have been elected to the board of directors of the Certified Financial Planner Board of Standards, the board announced today.

The new members, who will serve three-year terms, are Louis Barajas, Terri Kallsen, Peter Rohr and Martin Seay. The board of directors sets policy for CFP professionals and oversees the activities of the board. It includes representatives from national registered investment advisory firms, direct retail financial services firms, large wirehouses, and program directors or faculty members from a CFP Board Registered Program. The selection committee also considers candidates who increase the diversity of the board, the board said.

Barajas is president and partner of MGO Private Wealth, a national wealth advisory firm, where he serves as a wealth manager for Latin celebrities, athletes, executives and other high-net-worth individuals in the entertainment and sports industry, the board said. He also serves as founder and CEO of Business Management LAB, where he provides comprehensive business management services for iconic Latin Artists.

Kallsen serves as chief operating officer at Wealth Enhancement Group, an advisory firm based in Minneapolis, where she leads organization-wide plans, the board said. She previously served as executive vice president of investor services at Charles Schwab, where she was responsible for driving long-term growth and increasing client loyalty.

Rohr is a managing director of Merrill’s private wealth advisor group, The Rohr Group. Throughout his 30-year career, Peter has worked closely with ultra-affluent individuals and has experience in investment management, estate planning strategies and corporate executive services, the board said. He is a sponsor for “Barron’s for Education” at Lincoln University, the nation’s first degree-granting historically black college and university.

Seay serves as department head and associate professor of personal financial planning at Kansas State University, where he teaches in the CFP Board registered undergraduate and Ph.D. programs. His research focuses on borrowing decisions, how psychological characteristics shape financial behavior, and how consumers seek and use financial advice, the board said. Martin served as president of the FPA board of directors in 2020.