“Fundraising is about creating relationships with donors, so that the individual who starts with a $50 contribution makes increasingly larger and larger gifts throughout the years and ends up being a major donor,” Miller said. “But if charities are not attracting new donors in sufficient numbers—creating a pipeline of future funders and supporters—then their ability to accomplish their missions and provide services are put into real jeopardy.”
First-Quarter Charitable Giving Decline Worries Fund-Raisers
June 12, 2019
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