Working with clients on their philanthropic goals can deepen the relationship with the client and the next generation of the family, according to Fidelity.

At the same time, having the knowledge to work with clients on giving strategies can be very satisfying for advisors, which can help attract talented advisors to the firm.

“If you are not giving your client advice on charitable planning, another advisor will. Your clients’ friends may be working with advisors who do provide this service. It can differentiate you from other advisors in this very competitive time in the industry,” Valas adds.

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