CoastalOne, an independent broker-dealer and RIA platform for advisors and firms that focus on affluent and high-net-worth investors, has rebranded as Realta Wealth, the firm announced today.
The name is derived from the Celtic word for ‘star’ and was adopted to reflect the Wilmingston, Del.-firm’s goal of being a “guiding light” to advisors, Realta Wealth said. The firm has a national presence and includes more than 160 financial advisors with more than $3.3 billion in client assets.
The rebranding includes a new logo, digital media presence, mission statement and corporate vision, Realta said. The firm will continue under Orange Street Holdings' ownership.
"We are excited to unveil our new brand to existing affiliated advisors and the broader wealth management marketplace," Kevin M. Keefe, Realta CEO, said in a statement. The change accompanies Realta’s move to a fee-based advisory business that will offer more alternative investments, he said.
The change also fits with Realta’s continuing growth plans through helping existing advisors grow their individual businesses, and recruiting new advisors and practices that align with the firm's culture and values. “The firm is positioned to help its advisors broaden their offerings, accelerate their growth, optimize their local capabilities, and assist them in realizing the full equity they have built in their businesses,” Realta said.
"As Chairman of the Realta Wealth Advisory Council, I can honestly say I have never been more excited about the future of the firm," Carmen Morrone, CEO of Blue Ocean Private Wealth, am affiliated firm, said in a statement. "The new brand captures all that is going on behind the scenes, from the committed owners to the experienced executive leadership team, to the wide range of enhanced capabilities.”
Realta Wealth is comprised of Realta Equities, a FINRA registered independent broker-dealer, and Realta Investment Advisors, an SEC RIA.