There are vintage disposable cameras, old sports trophies, and brass figures of animals—and each room has a slightly different theme. But, Kaplan’s quick to note, “You’re not hit over the head with it. It’s not Disney.”
The point is to extend that two-hour relationship you might have in a bar into a 24-hour branded experience. When a guest books the exact room he or she likes, it should feel akin to telling a mixologist what base spirit, sweetness level, and aggression you want in custom-crafted cocktail.
Cocktails in Bed
Which brings us to the booze. There’s plenty of it.
There’s a home bar’s worth of top-shelf spirits, mixers, and citrus to zest. Depending on your cocktail-making prowess (and ambition), the room can be stocked with a checklist of seasonal ingredients as well, such as mint, fresh juices, and specialized bitters. Naturally, current industry obsessions, such as sherry and fruit Eau de Vie, make an appearance. Proper ice does, too, lest you get caught using crushed ice in your Negroni like a savage.
Prices are standard, and a specially written recipe book is in each room.
If you’d rather have something elevated without juicing limes or fumbling with the simple syrup, there’ll always be at least two bottled cocktails to crack, as well. (Unfortunately, they’ve come short of sending mixologists to your room, as they do at Miami’s Soho Beach House.)
If the 12-noon checkout time seems to arrive too soon, packets of Advil are gratis.
This article was provided by Bloomberg News.