“Colleges are struggling as the number of students shrinks," he wrote. "Their full-court marketing press could become even more invasive. Timelines and deadlines could get really short and not uniform. Pressure to apply and decide could be very different in the future."
Messinger added that most colleges will hopefully continue to maintain professional standards, but “we worry that unscrupulous colleges desperate to increase enrollment will take advantage.’’
The NACAC, founded in 1937, has a membership that consists of more than 15,000 professionals from around the world.