Matt Golden, vice president at Fidelity Institutional Asset Management, says, “Advisors can play a valuable role in initiating and guiding these intergenerational conversations. These discussions are growing topics of guidance for the advisor community.”
Parents with children in the 10th grade and higher were asked what they wished they had done a decade earlier and most said they wished they had started saving earlier and had opened a 529 plan sooner. Others said they should have treated college savings like a bill they had to pay each month.