New episodes were strategically released the week of voting on March 31. The day before, during the campaign blackout, re-runs of some of his other shows were aired back-to-back. He’s also capitalized on his showmanship, officially confirming his run just minutes before Poroshenko’s annual New Year’s Eve address to the nation.
And with corruption endemic since communism began to crumble three decades ago, most Ukrainians would be happy with a leader who could make inroads. As Zelenskiy quipped late last year: “Is it possible to be president and not steal? That’s a rhetorical question. No one’s tried yet.”
This article was provided by Bloomberg News.