"They're still fairly conservative in terms of what they'll buy," said Mirchandani.

Millionaires planned to give $38,000 on average to charity in 2010, up from $36,000 in 2009, the Fidelity survey said.

The asset-management firm hired New York-based Northstar Research Partners to survey 1,011 households with at least $1 million in investable assets via the Internet during October 2010.


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